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Privacy Policy

Last updated: 11 November 2025
Fuel Creative Limited (“Fuel,” “Fuel Creative,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website and our services, including web design, web development, branding, mobile applications, and consulting (together, the “Services”).

1. Data Controller

The data controller responsible for your personal data is:
  • Company Name: Fuel Creative Limited
  • Brand Names: Fuel & Fuel Creative
  • Contact: hello+policy(at)fuel-creative(dot)com
  • Companies House registered in England and Wales under No. 13979866
  • VAT registered under No. 407 9687 55

2. Personal Data We Collect

We may collect the following types of personal data:

Information you provide directly:

  • Name, surname, email address, phone number
  • Information provided in contact forms, job applications, or inquiries

Information collected automatically:

  • IP address, browser type, operating system, pages visited, clickstream data, access times, and referring websites
  • Cookies and analytics data from tools like Google Analytics

Information from other sources:

  • Public professional profiles (e.g., LinkedIn) for recruitment or business development purposes

3. Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:
  • Consent: When you agree to receive marketing communications or subscribe to newsletters.
  • Contract performance: To provide our Services or respond to inquiries.
  • Legitimate interests: For business development, analytics, and improving our website and Services.
  • Legal obligations: Where required by law.

4. How We Use Your Personal Data

We use personal data for the following purposes:
  • Business development: To respond to inquiries, follow up on proposals, and provide our Services.
  • Employment: To evaluate job applications and potential candidates.
  • Analytics and website improvement: To monitor website performance, track user behavior, and optimize our Services.
  • Marketing (with consent): To inform you of relevant updates, offers, and events.
We will never sell your personal data to third parties.

5. Cookies and Tracking

We use cookies and similar technologies to improve your experience and understand website usage. This includes:
  • Necessary cookies: Required for core website functions.
  • Performance/analytics cookies: To monitor visitor behavior and website performance (e.g., Google Analytics).
  • Third-party cookies: Set by services like social media sharing buttons.
You can manage or disable cookies via your browser settings. Disabling cookies may limit some website functionality.

6. Data Retention

We retain personal data only as long as necessary for the purposes described:
  • Leads and clients' data: Retained for 6 years after the completion of the project or last contact. Leads that did not convert are retained for 24 months.
  • Analytics and website logs: Retained for up to 12 months for performance analysis and monitoring.
  • Job applications: Retained for up to 12 months after the application. Successful candidates' data is retained for the duration of employment plus 6 years.
You may request deletion or correction of your data at any time (see Section 8).

7. Data Security

We implement technical, administrative, and physical measures to protect your data, including:
  • Regularly updating and testing security technologies
  • Restricting access to authorized personnel only
  • Ensuring partners and service providers are GDPR-compliant
  • Training employees on data privacy and security
Emails and form submissions sent through our website are transmitted using Amazon Web Services Simple Email Service (AWS SES). AWS provides secure transmission (TLS encryption in transit) and encrypted storage at rest, and is certified under internationally recognised security and privacy standards. We maintain a Data Processing Addendum with AWS to ensure compliance with UK GDPR requirements.

8. Your Rights (GDPR)

You have the following rights regarding your personal data:
  • Access: Request a copy of the data we hold about you (Article 15)
  • Rectification: Correct any inaccurate or incomplete data (Article 16)
  • Erasure: Request deletion of your data (Article 17)
  • Restriction: Limit the processing of your data (Article 18)
  • Objection: Object to processing based on legitimate interests or marketing (Article 21)
  • Data portability: Receive your data in a structured, machine-readable format (Article 20)
  • Automated decisions: Right not to be subject to decisions based solely on automated processing (Article 22)
  • Withdrawal of consent: Withdraw consent for processing where applicable
To exercise any of these rights, contact: hello+policy(at)fuel-creative(dot)com. Proof of identity may be required.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any material changes will be communicated via email or posted on our website. We encourage you to review this page regularly.

10. Contact Us

For questions, complaints, or requests regarding your personal data, please contact us:
  • Email: hello+policy(at)fuel-creative(dot)com