Website Build, Web Development

Common

COMMON is a co-working space dedicated to empowering humans to live their passion and purpose and support their best work. Located in the heart of downtown Tucson within walking distance of some of the best restaurants, shops and downtown scene.

COMMON's unique, modern space provides an energizing atmosphere through its urban views, offering several different memberships to meet the needs of entrepreneurs, freelancers, remote workers, and small teams seeking a workspace in a vibrant, local business community.

UPDATE (C19) Closure due to economic climate.
Client
Common, Tucson, Arizona USA

Deliverables
- Website Build
- Web Development

The Project

Our break into the US market as web developers came about thanks to the opportunity we were given to work on this exciting website build and web development project.

Working in collaboration with a digital agency based out of Arizona USA, they approached our company with a vision to revamp the online presence for COMMON workspace, one of their clients, and create a web experience to enhance their brand image and improve user engagement.

The Design

After receiving the initial Adobe XD design from the creative team, we started the web development project by reviewing and understanding the design. We carefully examined the layout, visual elements, typography, colours, and interactive components specified in the design, and conducted several online meetings to ensure a clear and comprehensive understanding of their vision.
Once we had a clear understanding of the design, we planned the development process. We outlined the project's scope, goals, and timelines, breaking down the design into smaller sections to make the development process more manageable.

Build & Development

To translate the design into a functional website, we began by converting and developing the navigation from the XD design. The navigation would be fully responsive having two defined states to acommodate all viewports. We structured the navigation using HTML and applied styles and visual elements using SCSS.

The footer was built using the CSS grid system to ensure uniformity across all responsive states, giving us enhanced control over the span and order of elements for the mobile device viewport.

Once the static HTML and SCSS were in place, we moved on to implementing interactivity and functionality. We used a JavaScript framework to handle user interactions and animations, and in particular for the function of the mobile menu system.

We built the COMMON website to provide an excellent user experience on smaller screens, however, the responsive design ensures that the website looks and functions incredibly well across all devices, making it easier for visitors to navigate, read content, and interact with the site.

The Desktop Experience

While a great mobile experience is essential, the desktop version of a website should never be overlooked as it is incredibly important, providing a richer and more immersive browsing experience.

The Result

Year-over-year comparison (2021 vs 2022)

- 500% increase in campaign clicks
- 20% improvement in impressions
- Increase in organic post engagement (Instagram and Facebook)
- Addition of TikTok

New audience performance

Student and younger audiences’ positive response to this campaign showed promise enough for UATL to agree to more student-forward campaigns in 2023.

The Result

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Enough talk. You've discovered and learnt about a few of our processes that help digital-first organisations move forward, increase efficiency and delight our customers.

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